Accra Brewery Limited (ABL) has begun a series of training sessions, dubbed the “Retailer Development Programme” (RDP), aimed at equipping its small retailers with relevant business skills to enable them increase their sales and revenues.
As a subsidiary of Anheuser-Busch InBev, the world’s largest brewer, the Programme is part of ABL’s commitment to investing in a Growing World where everyone has the opportunity to improve their livelihood.
In partnership with Technoserve Ghana, a non-governmental organisation (NGO), ABL has, so far, trained over 100 small retailers in Accra.
The Sales Development Manager of ABL, Mr. Franklin Addae, says the Brewery’s aim is to train a total of 250 small retailers by the end of the Programme in July.
It has, since then, evolved its objectives, approach, and content.
Mr. Addae explained that the pilot Programme is now aimed at “reinforcing the importance of smart trading and supporting retailers to implement smart practices; enhancing our license to operate by demonstrating our commitment to supporting small business in our value chain to thrive; and deepening our relationship with our small retailer customers. The Programme also demonstrates our commitment to growing together”.
This year’s Programme began on April 24 and 100 retailers have so far been trained. It is expected that 150 more retailers will be trained by the end of July.
“We began this year’s RDP at the Kofi Annan International Peacekeeping Training Centre where we trained retailers from Teshie, Nungua, Labadi, Spintex and Osu”, Mr. Addae said.
He stated that retailers for the 2nd batch were drawn from Adabraka, Korle Gonno, James Town, Kokomlemle, New Town, Pig Farm, and Maamobi. The 3rd batch of retailers was drawn from North Kaneshie, Awudome, Kasoa, Budumburam, Odorkor, Mallam, Weija and Kokrobite.
For the 4th batch, the retailers were drawn from Tema, Ashaiman, and Afienya.
The current batch has been drawn from Madina, Adenta, Bawaleshie, Agbogba, Dome, Haatso, and East Legon.
We have targeted 75 retailers in Kumasi, to be trained in 3 batches, bringing the number of this year’s RDP sessions to 8.
“All sessions have recorded high patronage”, Mr Addae remarked.
Much like their peers in training sessions that began on April 24, participants in a recent training session held at the MJ Grand Hotel, East Legon, were taken through the five modules aimed at improving their business skills as retailers.
The first module, “Where is my money?” trained retailers on understanding and taking business decisions based on profit and loss statements, as well as the importance of separating household money from that of the business.
In the second module, titled “How can I control my stock?”, retailers were taught to take control of their stock in order to minimise loss and to also adopt ways to maintain the quality of their products.
The third module, “How can I invest in my business?” taught retailers ways to increase sales and understand the needs of customers through segmentation and customer-service improvements.
Participants were also taken through a fourth module, “How can I grow my business?” Here, participants learnt how to identify investment opportunities, evaluate profitability of the investment, and invest wisely.
Under “How do I become a responsible retailer?” the fifth module, participants were taught to be mindful of the impact of their activities on the environment, legal matters, and the customer/ community aspects of their businesses.
They were also called upon to prioritise the needs of their customers and the community in which they operate, and also to collaborate with authorities so they do not fall foul of the law, which could result in the closure of their businesses.
In addition, they were coached on how to renew their business licenses, provide litter bins and desist from encroaching on pavements, selling to minors, pregnant women and customers who are already intoxicated. The training also stressed the need to reduce noise making in their establishments.
The retailers, for their part, promised to apply all they had been taught, as well as frequently undertake social responsibility activities in their communities.
He said “so far, the retailers we have trained have given positive feedback with some already implementing what they learnt. So we look forward to further reforms in the years ahead,” he said.
“We have completed the training programme for 50 retailers. We will, after 30 days, go back to do what is called the “End Line Evaluation,” to find out how retailers are implementing the principles taught and how it is affecting their businesses,” he said.
The retailers expressed their gratitude to ABL and Technoserve for the training programme and promised to adopt the business modules to ensure that their businesses became a success.
Nana Antwiwaa Asante is our Country People Lead. Antwiwaa holds a Bachelor of Science Degree in Agric (Hons.) from the Kwame Nkrumah University of Science and Technology; a Juris Doctorate from the Moritz College of Law, Ohio State University; and a Practicing Certificate from the Ghana School of Law. Nana Antwiwaa joined us in 2015 as our Legal and Regulatory Affairs Manager, prior to which she worked as a lawyer at Jan Chambers, a law firm, and as Employee Relations Manager, West Africa, for Standard Chartered Bank. She is a member of the Ghana Bar Association, and was appointed our Chief People Lead in April, 2017.
Nana Antwiwaa’s favourite ABL brand is Beta Malt. Why? Because ‘I just love it!’
Supporting the BU West Finance Director to drive growth and profitability.
Masters Degree in Accounting from the University of Ghana Business School and Bachelor of Commerce (BCOM) from the University of Cape Coast.
Joined in February 2012 as Assistant Accountant. Other positions held for the past years were, Management Accountant, Decision Support Manager, ZBB and Cycle Manager.
Favourate Beer Breand. Club Lager because it is uniquely refreshing
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He holds a Master’s Degree in Accounting and Taxation from the Ghana Institute of Management and Public Administration and a Bachelor of Commerce (Bcom) from the University of Cape Coast. He is a member of the Institute of Chartered Accountants, Ghana (ICA, Ghana) and the Chartered Institute of Taxation, Ghana (CIT, Ghana)
Maxwell joined ABL in 2013 as the Accounts Payable Manager and was promoted to Country Tax Manager in 2017. He assumed his current role in November 2019. Prior to joining ABL he worked as a Principal Internal Auditor at Ghana Highways Authority.
Maxwell’s favorite ABL brand is Club because it is REFERESHING
Education
– University of Ghana Business School (Master’s degree)
– University of Cape Coast (1st degree)
Qualifications
– EMBA in Entrepreneurial Management
– BSc Biological Science (Chemistry)
Joined ABL in
1st November 2006
Positions occupied
Microbiologist, Taste Coordinator, Safety Coordinator, Laboratory Manager, Unit Manager, Brewing Development Manager, Brewing Manager, Plant Manager
Favorite ABL brand and why
Club Premium Lager because it is a Ghanaian Beer
Chuka Nnaobi is our Country Marketing Lead.
Chuka is Certified Marketer (CM1) General Assembly and is studying for an M.Sc. Research & Public Policy with the University of Lagos. He holds a B.Sc. Computer Science from University of Nsukka.
He joined us from our sister company, International Breweries PLC, where he worked as a Consumer Connections Manager. Prior to this he held the role of an Innovations Manager at International Breweries PLC. He has also worked in different capacities at Procter & Gamble, The Turbo Group, Seamfix, and McCann Erickson in Nigeria.
Kwasi Amoako is our Country Logistics Lead. He holds an MBA in Marketing from the University of Education, Winneba, an MBA in Organisational Management from the Cambridge International College, United Kingdom, and a BBA in Management from the University of Education, Winneba. He also holds a Third Level Diploma in Public relations from the LCCI, United Kingdom and is currently a PhD Candidate, Marketing at the Universidad Empresario De Costa Rica.
Kwasi joined ABL as a Trade Marketing Representative in 2004 from where he rose through ranks, holding several roles including Sales Manager, Channels Execution Manager, Trade Marketing Manager, Commercial Manager and District Manager. Before his appointment as Country Logistics Lead, he worked as our National Route to Market Manager. Prior to joining our business, Kwasi worked with the Judicial Service of Ghana, Brong – Ahafo Region as a Registrar and Court Manager. He has also done some part – time radio presenting in the past with Sky FM in Sunyani.
Solomon Yaw Ayiah is our Country Legal & Corporate Affairs Lead.
He holds LLB from GIMPA, Masters in Development Communications from GIJ, B.A in Communications Studies from UG and Diploma in Journalism from GIJ
He joined us from GHACEM Limited were he worked as the Strategy and Corporate Affairs Head. He has also worked as the Marketing Manager, World Vision International, Communications Manager for ABSA (formerly Barclays Bank Ghana Limited), and Assistant Editor of Ghana Television.
Galo is our Country Managing Director. He holds a Master’s Degree in Business Administration from the University “Teconologico de Monterrey” in Mexico and Bachelor degrees in both Economics and Business Management from “UEES University” in Ecuador.
He began his career in the beer industry in 2009 in Ecuador, South America. Galo joined the Route to Market team, and was later promoted as the Sales District Manager, where he was awarded a gold medal at the “MD Award” in 2011 as the best District Manager.
In 2013 he was promoted to Mozambique where he took the role as Country Trade Marketing Manager for 2 years. In 2015, Galo was promoted to the Africa Zone Head Quarters in South Africa to lead Cold & Draught Strategy for Africa. In 2017 he was promoted to Trade Marketing Director of Southern Africa responsible for Mozambique, Zambia, Botswana and Namibia. He held this role until 31st of January, 2020. He joined Accra Brewery Limited as the Country Managing Director in February, 2020.
Galo’s favourite ABL brand is CLUB Beer, because “it’s the true Ghanaian beer.”