The ABL second quarter “Smart Drinking” campaign took place at Kwahu in the eastern region, during the annual Kwahu Easter celebration. Its arguably the biggest festival in Ghana and attracts people from all over the world. The occasion was used to educate revelers on ABL’s responsible drinking initiatives and guidance information on the labels of its alcoholic brands’ such as alcohol not suitable for people under 18 years and pregnant woman. The campaign also targeted all category of drivers alerting them not to drink and drive.


The Kwahu Easter festival is one of the biggest events in Ghana, for the indigenes of Kwahu it is a homecoming event, for holiday revelers it is an occasion for celebration. As Accra Brewery PLC continues to invest in a Healthier World where every experience with beer is positive, the “Be Responsible” SMART Drinking campaign focusing on our biggest consumer brand CLUB Beer was launched in Kwahu. This campaign educated our consumers on the guidance labels on our products, engaged our consumers to not engage in any harmful use of alcohol and share with them some smart drinking tips as they enjoy our products. The Legal and Corporate Affairs engaged over 2,000 consumers over a 3-day highly successful SMART Drinking campaign. To all our cherished consumers, Chale, Drink Responsibly!