The Kwahu Easter festival is one of the biggest events in Ghana, for the indigenes of Kwahu it is a homecoming event, for holiday revelers it is an occasion for celebration. As Accra Brewery PLC continues to invest in a Healthier World where every experience with beer is positive, the "Be Responsible" SMART Drinking campaign focusing on our biggest consumer brand CLUB Beer was launched in Kwahu. This campaign educated our consumers on the guidance labels on our products, engaged our consumers to not engage in any harmful use of alcohol and share with them some smart drinking tips as they enjoy our products. The Legal and Corporate Affairs engaged over 2,000 consumers over a 3-day highly successful SMART Drinking campaign. To all our cherished consumers, Chale, Drink Responsibly!