ABL Hosts Guests from The Australian High Commission’s Melbourne Cup Charity Event

ABL HOSTS GUESTS FROM THE AUSTRALIAN HIGH COMMISSION’S MELBOURNE CUP CHARITY EVENT

23rd June, 2018


Accra Brewery Limited (ABL), a subsidiary of Anheuser-Busch InBev, the world’s largest brewer, welcomed guests from the Australian High Commission’s Melbourne Cup Charity Event for a brewery tour, as part of its Dream to bring people together for a better world.

The Melbourne Cup, also referred to as “the race that stops a nation” is the most celebrated thoroughbred horse race in Australia.

In honour of the event, the Australian High Commission in Ghana holds an annual charity event and donates the proceeds to selected non-profit organisations.

As a key sponsor of the event, ABL donated 10 CLUB Beer kegs (30L); 5 Stella Artois kegs (30L); 10 PET cases of Beta Malt; 5 (330ml) cases of CLUB Shandy; and a raffle entry which entitled 2 winners and 10 friends each to an ABL grain to glass tutorial, brewery tour, and refreshment at CLUB 31.

CLUB 31 is ABL’s model bar and after-work hangout where staff and guests are often refreshed with ABL products.

Mr. Rob Killick, one of the raffle winners who visited ABL with his friends, said he was excited to participate in the tour to “experience the whole CLUB experience and know where my beer comes from”.

Beer Brewing at ABL

The tour began with an induction on our safety rules and regulations and the visitors continued with a presentation on how we brew our beer.

Mr. Wisdom Kofigah, ABL’s Quality Assurance Manager, introduced the visitors to the ingredients used in the brewing process.

He mentioned that “at the heart of our beers are our ingredients”, and also emphasised on the importance of water, barley, hops, yeast, and adjunct grains such as maize, as key to the brewing process.

Packaging Our Beer

After the presentation by Mr. Kofigah, Mr. Bernard Adzomadi, our Quality Specialist, led the visitors on a guided tour of our packaging lines.

Mr. Adzomadi explained that the bottles are thoroughly washed and inspected for flaws, before they are approved to receive filtered beer stored for packaging in our bright beer tanks.

Once unblemished bottles are filled with beer, they are capped with crowns and pasteurised to eliminate pathogens for extended shelf-life.

Packaged beer goes through several quality checks before they are cleared for nationwide distribution.

Appreciating ABL and the Beer Brewing Process

Mr. Jostin Frasor of the Australian High Commission, called the tour “fascinating”, and expressed his appreciation to ABL for the opportunity.

He mentioned that “it’s a pleasure and a privilege to have the sponsorship of companies like ABL who can be relied upon to continue to grow their relationships in the community”.

Mr. Killick, further commented that the tour was “impressive”, also listed “the good hospitality, great tour guides, and the cold, fresh CLUB that awaited them after the tour” as his highlights.

A Better World

ABL is committed to building a better world. As such, we invest in a Growing World where everyone has the opportunity to improve their livelihood; a Cleaner World where our natural resources are shared and preserved for the future; and a Healthier World where every experience with beer is positive.

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