Accra Brewery Limited’s (ABL) leading non-alcoholic brand, Beta Malt, has been launched a new Returnable Glass Bottle (RGB). The RGB, which complements Beta Malt’s existing 330ml PET pack forms part of the company’s unrelenting efforts to provide its Brands in a variety of packs to satisfy their cherished consumers in different consumption occasions.
The Launch, which saw the unveiling of the 330ml Returnable Glass bottle (RGB) version of Beta Malt, was held at Swiss Spirit Hotel & Suites- Alisa with attendees ranging from Retailers, the Media, Management and Staff of the Company, and MzVee, Beta Malt’s brand ambassador.
Jam-packed with vitamins, minerals and nutrients, Beta Malt has, since its official launch in 2015, proven its mettle in the non-alcoholic Malt market, enjoying enviable patronage among many Ghanaians.
Besides its functional and nutritional benefits of being a nourishing true malt, the Beta Malt brand has assumed a symbolic importance, carving a niche as a brand that inspires, encourages and empowers enterprising, vibrant young Ghanaians to reach for greater heights in their various fields of endeavour in line with its “The Only Way is UP” campaign.
Speaking at the unveiling event, Mr. Philip Redman, ABL’s Country Director, emphasised how the new extension of the Beta Malt brand enhances ABL’s overall principles, noting, ‘To us as a company, and as an extension of the Beta Malt Brand, Beta Malt in RGB lends gravitas to our claim of creating extraordinary moments by brewing quality, great-tasting beverages. Its introduction is also a positive step towards achieving our Dream of becoming the recognized market leader in the beverage sector by accelerating our growth as a trusted business partner’.
‘And as a brand committed to being trusted for our diverse portfolio of high quality brands to suit every palate, we will continue to delight you, our cherished consumers, with exciting new offerings’, Mr. Redman concluded.
For her part, ABL’s Marketing Head, Ms. Ewurafua Addo-Atuah, expressed delight over the level of innovation and creativity that went into the repackaging process, noting that ‘as a consumer-centred and innovation-driven brand, ABL has, over the years championed and spearheaded innovations in our production process and consumer-engagement efforts.’
‘Beta Malt in RGB has come to complement its Polyethylene Terephthalate (PET) version, giving consumers choice to enjoy Beta Malt both on-the-go, and at home in outlets or at events for the same rich, tasty, replenishment’, she added.
Ms. Addo-Atuah further noted that, ‘both the PET and RGB come in a 330ml bottle, and bear the same vibrant labeling and red caps. The RGB pack features a sprig of malted barley embossed on the glass bottle a subtle but constant reminder of Beta Malt as a true malt brewed with the finest ingredients’.
‘Both packs offer the same vitamin-packed nourishment that Beta Malt has become known for’, she maintained.
Beta Malt was the first malt brand introduced in a convenient 330ml PET bottle. The newly launched Beta Malt Returnable Glass Bottle will be retailed at GHC 2.50 and has a 9-month shelf life.
Nana Antwiwaa Asante is our Country People Lead. Antwiwaa holds a Bachelor of Science Degree in Agric (Hons.) from the Kwame Nkrumah University of Science and Technology; a Juris Doctorate from the Moritz College of Law, Ohio State University; and a Practicing Certificate from the Ghana School of Law. Nana Antwiwaa joined us in 2015 as our Legal and Regulatory Affairs Manager, prior to which she worked as a lawyer at Jan Chambers, a law firm, and as Employee Relations Manager, West Africa, for Standard Chartered Bank. She is a member of the Ghana Bar Association, and was appointed our Chief People Lead in April, 2017.
Nana Antwiwaa’s favourite ABL brand is Beta Malt. Why? Because ‘I just love it!’
Supporting the BU West Finance Director to drive growth and profitability.
Masters Degree in Accounting from the University of Ghana Business School and Bachelor of Commerce (BCOM) from the University of Cape Coast.
Joined in February 2012 as Assistant Accountant. Other positions held for the past years were, Management Accountant, Decision Support Manager, ZBB and Cycle Manager.
Favourate Beer Breand. Club Lager because it is uniquely refreshing
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He holds a Master’s Degree in Accounting and Taxation from the Ghana Institute of Management and Public Administration and a Bachelor of Commerce (Bcom) from the University of Cape Coast. He is a member of the Institute of Chartered Accountants, Ghana (ICA, Ghana) and the Chartered Institute of Taxation, Ghana (CIT, Ghana)
Maxwell joined ABL in 2013 as the Accounts Payable Manager and was promoted to Country Tax Manager in 2017. He assumed his current role in November 2019. Prior to joining ABL he worked as a Principal Internal Auditor at Ghana Highways Authority.
Maxwell’s favorite ABL brand is Club because it is REFERESHING
Education
– University of Ghana Business School (Master’s degree)
– University of Cape Coast (1st degree)
Qualifications
– EMBA in Entrepreneurial Management
– BSc Biological Science (Chemistry)
Joined ABL in
1st November 2006
Positions occupied
Microbiologist, Taste Coordinator, Safety Coordinator, Laboratory Manager, Unit Manager, Brewing Development Manager, Brewing Manager, Plant Manager
Favorite ABL brand and why
Club Premium Lager because it is a Ghanaian Beer
Chuka Nnaobi is our Country Marketing Lead.
Chuka is Certified Marketer (CM1) General Assembly and is studying for an M.Sc. Research & Public Policy with the University of Lagos. He holds a B.Sc. Computer Science from University of Nsukka.
He joined us from our sister company, International Breweries PLC, where he worked as a Consumer Connections Manager. Prior to this he held the role of an Innovations Manager at International Breweries PLC. He has also worked in different capacities at Procter & Gamble, The Turbo Group, Seamfix, and McCann Erickson in Nigeria.
Kwasi Amoako is our Country Logistics Lead. He holds an MBA in Marketing from the University of Education, Winneba, an MBA in Organisational Management from the Cambridge International College, United Kingdom, and a BBA in Management from the University of Education, Winneba. He also holds a Third Level Diploma in Public relations from the LCCI, United Kingdom and is currently a PhD Candidate, Marketing at the Universidad Empresario De Costa Rica.
Kwasi joined ABL as a Trade Marketing Representative in 2004 from where he rose through ranks, holding several roles including Sales Manager, Channels Execution Manager, Trade Marketing Manager, Commercial Manager and District Manager. Before his appointment as Country Logistics Lead, he worked as our National Route to Market Manager. Prior to joining our business, Kwasi worked with the Judicial Service of Ghana, Brong – Ahafo Region as a Registrar and Court Manager. He has also done some part – time radio presenting in the past with Sky FM in Sunyani.
Solomon Yaw Ayiah is our Country Legal & Corporate Affairs Lead.
He holds LLB from GIMPA, Masters in Development Communications from GIJ, B.A in Communications Studies from UG and Diploma in Journalism from GIJ
He joined us from GHACEM Limited were he worked as the Strategy and Corporate Affairs Head. He has also worked as the Marketing Manager, World Vision International, Communications Manager for ABSA (formerly Barclays Bank Ghana Limited), and Assistant Editor of Ghana Television.
Galo is our Country Managing Director. He holds a Master’s Degree in Business Administration from the University “Teconologico de Monterrey” in Mexico and Bachelor degrees in both Economics and Business Management from “UEES University” in Ecuador.
He began his career in the beer industry in 2009 in Ecuador, South America. Galo joined the Route to Market team, and was later promoted as the Sales District Manager, where he was awarded a gold medal at the “MD Award” in 2011 as the best District Manager.
In 2013 he was promoted to Mozambique where he took the role as Country Trade Marketing Manager for 2 years. In 2015, Galo was promoted to the Africa Zone Head Quarters in South Africa to lead Cold & Draught Strategy for Africa. In 2017 he was promoted to Trade Marketing Director of Southern Africa responsible for Mozambique, Zambia, Botswana and Namibia. He held this role until 31st of January, 2020. He joined Accra Brewery Limited as the Country Managing Director in February, 2020.
Galo’s favourite ABL brand is CLUB Beer, because “it’s the true Ghanaian beer.”