ABL PLC Responsible Drinking Education at Fetu Afahye

About one thousand revelers were educated on responsible drinking during this year’s Fetu Afahye held in Cape Coast, in the Central region of Ghana. The Fetu Afahye, is a festival celebrated by the chiefs and peoples of Cape Coast.

The festival is celebrated on the first Saturday in the month of September every year, and it’s an occasion for family reunions and stock-taking. It has attractions such as masquerades, boat racing and other sporting activities.

The highlight of this year’s festival was the popular “Orange Friday” street carnival. The focus of the quarter-three Smart Drinking Campaign was on ABL’s guidance label, which states, among others, the prohibition of alcohol drinking for people who are 18 years of age or below. Patrons were also taken through the art of responsible drinking, like pacing alcohol with water and drinking alcohol in moderation.