ACCRA BREWERY LIMITED (ABL) CELEBRATES ANOTHER WOMAN BEHIND OUR CLUB “CHARLIE” CHOP BARS
3rd April, 2018
For the past two weeks, we have told stories of phenomenal women entrepreneurs behind our CLUB “Charlie” Chop Bar initiative. Today, we end our series with Auntie Akuyea of Akuyea Chop Bar.
Since our story began in 1931, Accra Brewery Limited (ABL), now a subsidiary of Anheuser-Busch InBev (ABInBev), the world’s largest brewer, has produced CLUB Premium Lager, Ghana’s quintessential beer, as part of the country’s heritage. We continue to provide our customers with several alcoholic and non-alcoholic beverages nationwide.
We are deeply committed to creating a Better World through brands and experiences that bring people together. To achieve this, we invest in a Growing World where everyone has the opportunity to improve their livelihood. As part of our Dream, we are proud to celebrate women whose lives have been impacted through CLUB Beer’s “Charlie” Chop Bar initiative.
In 2017, approximately 54 local outlets were selected and certified as “Charlie” chop bars. These chop bars, which were refurbished and painted, also received CLUB-branded items including: refrigerators, hand washing bowls, menu boards, aprons, napkins, asankas, furniture and improved signages for the premises. An additional 200 chop bars also received branded items without full painting of their chop bars across the country.
Auntie Akuyea of Akuyea Chop BarMrs. Florence Aboagye, popularly known as Auntie Akuyea was born in Korle-Gonno, Accra.
After graduating Middle School at the Kaneshie Methodist Girls’ School, she worked with her sister-in-law at a chop bar at Slaha market for 15 years, after which she decided to start her own chop bar business.
Auntie Akuyea finally settled on her father’s house strategically located in Mamprobi as the location for her chop bar.
Becoming a certified “Charlie” Chop bar-partnering with CLUB BeerAkuyea Chop bar was transformed into a certified “Charlie” chop bar last year when ABL painted her building’s walls, installed a new name signage and provided CLUB-branded items, which has greatly increased patronage of the chop bar from approximately 200 to 500 customers per day.
Madam Ellaine Nartey, Auntie Akuyea’s daughter and bar manager during an interview confirmed that, “After our partnership with ABL, business has really improved. We used to sell twenty-five (25) crates a week and now we sell about fifty (50) crates of CLUB Beer within the same week.” Also, “our partnership with ABL has been cordial and fruitful.
On her final thoughts, Auntie Akuyea encouraged women to continue work hard and remain dedicated to their jobs.
Accra Brewery Limited continues to focus on enriching the lives of chop bar business owners across the length and breadth of Ghana and is appreciative of the support that these women continue to give to the Business.