We continue to build on our legacy of brewing and developing brands that connect with Ghanaian consumers.
Accra Brewery PLC (ABL) has officially unveiled Wild Root, our newest locally developed Ready-to-Drink (RTD) beverage, marking another exciting addition to our growing brand portfolio.
Inspired by the resilience, determination and quiet strength of individuals who keep showing up and making progress every day, Wild Root celebrates the journey behind every achievement.
With a distinctive blend of nature-identical African herbal and fruit flavors, including Oakwood, Bitter Orange and Gentian, Wild Root brings a unique bitter-sweet taste to Ghana’s growing herbal RTD category.
The launch brought together distributors, retailers, media, influencers and other invited guests to experience the brand and the story behind it.
Speaking on the launch, Vanessa Kavi, Country Marketing Lead, highlighted the collaboration and consumer insight behind the new brand: “Wild Root is more than a product. It is the result of months of collaboration across teams and partners to create a brand that genuinely reflects the lives, values and aspirations of Ghanaian consumers. We are excited to introduce a brand that celebrates authentic progress and everyday achievement.”
For ABL, this launch represents more than introducing a new product. It reflects our continued commitment to innovation, local brand development and creating brands that connect with the culture, values and aspirations of our consumers.
As we celebrate the introduction of Wild Root, we also recognize the importance of making responsible choices. Philip Buafor, Legal and Compliance Counsel, emphasized ABL’s commitment to promoting smart drinking: “At Accra Brewery PLC, we believe that enjoying our brands should always go hand in hand while making responsible choices. We encourage consumers to practice smart drinking by knowing their limits, drinking in moderation, pacing themselves and making choices that priorities their well-being and the safety of others. Celebrations are more meaningful when enjoyed responsibly.”
As Wild Root begins its nationwide rollout, consumers will have opportunities to experience the brand through sampling activations at selected local bars.
Wild Root. Grab Original Roots.
#WildRoot #GrabOriginalRoots #ABInBev #AccraBreweryPLC #FutureWithMoreCheers
