BUSINESS DEVELOPMENT REPRESENTATIVE

LOCATION : ABL GRAPHIC ROAD
DURATION: FULL TIME
DEADLINE: 15th October, 2025

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of role is to generate orders, maintain standards, identify and ensure growth within a channel/customer in order to drive sales volumes, brand loyalty, in-outlet execution and customer service excellence.

Key roles and responsibilities:

  • Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets
  • Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity.
  • Identify sales prospects and contacts these and other accounts as assigned.
  • Develop new and incremental contract business
  • Persuade customers to stock products
  • Co-ordinate shipping schedules and delivery of products
  • Ensure products/brands are available widely in assigned sales area
  • Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programmes.
  • Prepare for and attend exhibitions, regional, and national promotional opportunities
  • Develop and update knowledge of Company’s and competitors’ products and speak with other sales and marketing personnel to work out the best methods of promoting products
  • Utilize competitive information and marketplace data where appropriate to close orders.
  • Establish rapport and maintains contact with contract clients and potential clients.
  • Note customers’ reactions to new products and relay information back to Head of Department
  • Ensure loyalty of existing customers
  • Discuss prices, after-sales customer service, guarantee and delivery schedules with customers
  • Position products with the customer, discuss customer benefits, confirm pricing, handle objections and close orders
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals, reports on special developments, information, or feedback gathered through field activity.
  • Maintain sales records and up to date activity on progress to provide accurate forecasting reports
  • Perform miscellaneous job-related duties as assigned.
  • Personal training needs identified and discussed with Brewing Manager
  • To align overall territory plans to national plans.
  • Ensure that territories are resourced appropriately

Minimum Requirements:

  • A good university degree in Sales, Marketing, Administration or equivalent qualification
  • HND [Marketing] or CIM [Certificate, Diploma, Advanced]
  • Practical experience in similar field – at least 3 years 
  • Good product knowledge
  • Ability to compile, analyse and interpret sales activities
  • Possession of a driver’s licence with a clean record

Additional Information:

Band: X

ABInBev is an equal opportunity employer, and all appointments will be made in line with ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.