LOCATION : ABL GRAPHIC ROAD
DURATION: FULL TIME
DEADLINE: 25th March, 2026
The key purpose of this position is to generate orders, maintain standards, identify and ensure growth within a channel/customer in order to drive sales volumes, brand loyalty, in-outlet execution and customer service excellence.
Key roles and responsibilities:
Planning and Volume Target
- Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets
- Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity.
- Identify sales prospects and contacts these and other accounts as assigned.
- Develop new and incremental contract business
- Persuade customers to stock products
- Co-ordinate shipping schedules and delivery of products
Availability
- Ensure products/brands are available widely in assigned sales area
Promotion
- Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programmes;
- Prepare for and attend exhibitions, regional, and national promotional opportunities.
Sales Standards and Competition
- Develop and update knowledge of Company’s and competitors’ products and speak with other sales and marketing personnel to work out the best methods of promoting products
- Utilize competitive information and marketplace data where appropriate to close orders.
Customer Satisfaction
- Establish rapport and maintains contact with contract clients and potential clients.
- Note customers’ reactions to new products and relay information back to Head of Department
- Ensure loyalty of existing customers
- Discuss prices, after-sales customer service, guarantee and delivery schedules with customers
Monitoring of Prices at the Retail Outlets
- Position products with the customer, discuss customer benefits, confirm pricing, handle objections and close orders
Reporting
- Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity.
- Maintain sales records and up to date activity on progress to provide accurate forecasting reports
Other Duties
- Perform miscellaneous job-related duties as assigned.
Self Development
- Personal training needs identified and discussed with brewing Manager
Decision Making and Powers
- To align overall territory plans to national plans.
- Ensure that territories are resourced appropriately
Key attributes and competencies:
- Ability to gather data, compile information, and prepare reports.
- Ability to prepare routine administrative paperwork.
- Knowledge of planning and scheduling techniques.
- Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
- Ability to persuade and influence others.
- Ability to utilize advertising and/or sales promotion techniques.
- Ability to analyze and solve problems.
- Ability to plan, organize, and implement a range of sales promotion programmes and/or events.
- Knowledge of sales documentation methods and procedures
- Knowledge of customer service standards and procedures.
- Ability to identify and/or follow up sales leads and referrals.
- Ability to work effectively within a team and as an individual
- Excellent verbal and written communication skills
- Persuasive, persistent, methodical; able to present winning sales arguments to customers, defend pricing and handle objections
- Time management and excellent negotiation skills
- Good product knowledge
- Ability to compile, analyse and interpret sales activities
- Possession of a driver’s licence with a clean record
Minimum Requirements:
- A good university degree in Sales, Marketing, Administration or equivalent qualification
- HND [Marketing] or CIM [Certificate, Diploma, Advanced]
- Practical experience in similar field – at least 3 years
Additional information:
Band: X
AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.
