Global Smart Drinking Week

The theme for this year’s Global Smart Drinking Week campaign “Positive Experiences with Beer”. We took the opportunity to educate employees and consumers of alcohol on responsible drinking. Leadership also showed their commitment to this cause by making a beer oath both by signing a physical pledge and making a digital one via  Our prized brands gave up their names for our smart drinking messages such as “Don’t drink and drive, Stay Hydrated and Eat Something too.