MODERN TRADE MANAGER

LOCATION : ABL GRAPHIC ROAD
DURATION: FULL TIME
DEADLINE: 3RD JULY, 2025

 

The Key Purpose of this role is to provide a service to the Modern Trade channel by being the single point of contact, to implement strategic actions through servicing these customers on an ongoing basis, to ensure that we grow the long alcoholic drinks market share for ABI whilst growing profitable volumes for the customer with a strong through the line approach

Key Roles and Responsibilities:

  • Development of critical management skills in the Modern trade Channel
  • Ongoing management and relationships/communication with group
  • account customers
  • Identify drivers of growth relevant to Modern Trade
  • Achieve volume and market share goals as per specific chains KPIs
  • Develop and implement customer specific business programs and account
  • plans
  • Alignment to channel strategy focusing on Self Service and Wholesale
  • segments with strong understanding of workings of channel and key
  • account stores
  • Strong regional integration is needed to succeed in this role with central
  • negotiations and sales team’s execution capability.
  • Provide expert advice and support to Modern trade and Trade marketing
  • team
  • Integrate with Field Sales Teams in a coaching/mentor role to grow our
  • share of liquor in the Modern trade Channel outlets.
  • Ensure that account plans are implemented as per national Modern trade
  • Channel strategy
  • Role could involve project work to build and develop skills for use in
  • Modern trade Channel

Key Attributes and Competencies:

  • Analytical skills and ability to derive insights from data
  • Attention to detail with strong processes and customer service ethic
  • Product knowledge and strong collaboration capability within ABI and with
  • customers
  • Ability to conceptualize and see the Big Picture
  • Customer service mentality with a strong bias towards tactical
  • opportunities but having the ability to think strategically and build a long
  • term plan
  • Strong negotiation capability with the focus on win-win outcomes and
  • share growth

Minimum Requirements:

  • 5+ years working experience in the same field (Sales/Marketing)
  • Minimum of BA/MA in a related field
  • Operationally strong with a proven track record in the Modern trade Channel sales environment in ABI
  • High computer literacy, especially Excel and PowerPoint
  • Systems literacy, including MS Office and Power BI

Additional Information:

  • Band: VII


ABInBev is an equal opportunity employer and all appointments will be made in
line with ABInBev employment equity plan and talent requirements.
The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.