ACCRA BREWERY CHAMPIONS RESPONSIBLE DRINKING THROUGH “CHEERS TO MODERATION” INITIATIVE
Accra Brewery PLC (ABL), part of AB InBev, reinforced its commitment to responsible consumption through its annual smart drinking campaign dubbed Cheers to Moderation” , highlighting moderation as a lifestyle of balance, mindfulness, and shared celebration.
As part of the celebration, employees hit the streets for a trade visit, engaging retailers and consumers to educate them on responsible drinking, the importance of moderation, and making informed choices about alcohol consumption.
According to Solomon Ayiah, Head of Legal and Corporate Affairs, ABL continues to invest in programmes, partnerships, and product innovations that promote responsible enjoyment. The company’s growing range of low- and non-alcoholic beverages ,including Club Shandy (2.0%) and Beta Malt, reflects its commitment to offering consumers more balanced choices.
Through partnerships with government agencies and communities, ABL aims to reduce underage drinking, promote road safety, and support retailers in responsible sales practices.
For ABL, moderation is more than a message, it’s a movement.
By promoting smart habits like pacing drinks and alternating with water, ABL continues to champion a culture where celebration and responsibility go hand in hand, one toast at a time.
GLOBAL BEER RESPONSIBLE DAY: BE A CHAMPION OF MODERATION
At Accra Brewery PLC, we proudly joined thousands across the globe to celebrate GBRD under the rallying theme: “Enjoy Like a Boss – Be a Champion of Moderation.”
Our teams engaged retailers and consumers with practical tips on moderation, and we didn’t stop there we also celebrated internally, reflecting on our commitment to responsible drinking within our company. It was a day of learning, sharing, and championing Smart Drinking together as one team.
#GBRD #SmartDrinking #EnjoyLikeABoss #ChampionModeration #AccraBrewery
ACCRA BREWERY AT THE OGUAA FETU AFAHYE FESTIVAL IN CAPE COAST!
The Oguaa Fetu Afahye is one of Ghana’s most vibrant traditional festivals, bringing communities together through culture, celebration, and heritage. For us at Accra Brewery, being present at such festivals has become a tradition and this year was no exception. We were once again proud to champion our Smart Drinking Campaign, reminding everyone that celebration and responsibility go hand in hand.
Through powerful messages like “Don’t drink and drive,” “Don’t drink if you’re under 18,” “Pregnant women shouldn’t drink,” and “Drink in moderation” we encouraged festivalgoers to make smart choices. After all, only a boss drinks in moderation, so be a boss, enjoy like a boss, and be a champion of moderation!
At Accra Brewery PLC, our commitment to the community goes beyond brewing quality beverages it’s about promoting safe, responsible, and positive experiences for all.
#SmartDrinking #AccraBrewery#DrinkResponsibly #Moderation#Enjoylikeaboss
THE ACCRA BREWERY “LIKE A BOSS” (LAB) CERTIFICATION PROGRAM
The ongoing “Like a Boss” (LAB) certification program highlights Accra Brewery’s dedication to excellence and responsible beer sales. As part of the initiative, ABL proudly rewarded standout retailers for their commitment to upholding these values. Cheers to progress and shared success!
ACCRA BREWERY’S ROLE:
IN BOOSTING THE LOCAL ECONOMY AND SUPPORTING THE GROWTH OF THE AGRICULTURAL SECTOR
AB_Accra_carousel-Oct2024-v3FETU AFAHYE 2024: CELEBRATING CULTURE WITH SMART DRINKING AT THE HEART
Fetu Afahye 2024 was more than just a vibrant display of Cape Coast’s rich cultural heritage; it was also an opportunity to promote responsible drinking. As part of our ongoing commitment to the community, we were proud to champion our Smart Drinking Campaign throughout the festivities.
From lively parades to captivating dancing, we reminded festival-goers that celebrating responsibly ensures the fun continues. Cheers to everyone who visited our booth to learn more about smart drinking habits and embraced the messages of moderation.
At Accra Brewery PLC, we believe in a future with cheers and moderation. Together, let’s keep making every celebration memorable by drinking smart and staying safe. Cheers to more unforgettable moments and responsible fun!
FetuAfahye2024 #SmartDrinking #CelebrateResponsibly #AccraBrewery #futurewithmorecheers
SMART DRINKING CAMPAIGN
The ABL second quarter “Smart Drinking” campaign took place at Kwahu in the eastern region, during the annual Kwahu Easter celebration. Its arguably the biggest festival in Ghana and attracts people from all over the world. The occasion was used to educate revelers on ABL’s responsible drinking initiatives and guidance information on the labels of its alcoholic brands’ such as alcohol not suitable for people under 18 years and pregnant woman. The campaign also targeted all category of drivers alerting them not to drink and drive.
“BE RESPONSIBLE” DRINKING CAMPAIGN
The Kwahu Easter festival is one of the biggest events in Ghana, for the indigenes of Kwahu it is a homecoming event, for holiday revelers it is an occasion for celebration. As Accra Brewery PLC continues to invest in a Healthier World where every experience with beer is positive, the “Be Responsible” SMART Drinking campaign focusing on our biggest consumer brand CLUB Beer was launched in Kwahu. This campaign educated our consumers on the guidance labels on our products, engaged our consumers to not engage in any harmful use of alcohol and share with them some smart drinking tips as they enjoy our products. The Legal and Corporate Affairs engaged over 2,000 consumers over a 3-day highly successful SMART Drinking campaign. To all our cherished consumers, Chale, Drink Responsibly!
