THE ACCRA BREWERY “LIKE A BOSS” (LAB) CERTIFICATION PROGRAM
The ongoing “Like a Boss” (LAB) certification program highlights Accra Brewery’s dedication to excellence and responsible beer sales. As part of the initiative, ABL proudly rewarded standout retailers for their commitment to upholding these values. Cheers to progress and shared success!
ACCRA BREWERY’S ROLE:
IN BOOSTING THE LOCAL ECONOMY AND SUPPORTING THE GROWTH OF THE AGRICULTURAL SECTOR
AB_Accra_carousel-Oct2024-v3FETU AFAHYE 2024: CELEBRATING CULTURE WITH SMART DRINKING AT THE HEART
Fetu Afahye 2024 was more than just a vibrant display of Cape Coast’s rich cultural heritage; it was also an opportunity to promote responsible drinking. As part of our ongoing commitment to the community, we were proud to champion our Smart Drinking Campaign throughout the festivities.
From lively parades to captivating dancing, we reminded festival-goers that celebrating responsibly ensures the fun continues. Cheers to everyone who visited our booth to learn more about smart drinking habits and embraced the messages of moderation.
At Accra Brewery PLC, we believe in a future with cheers and moderation. Together, let’s keep making every celebration memorable by drinking smart and staying safe. Cheers to more unforgettable moments and responsible fun!
FetuAfahye2024 #SmartDrinking #CelebrateResponsibly #AccraBrewery #futurewithmorecheers
SMART DRINKING CAMPAIGN
The ABL second quarter “Smart Drinking” campaign took place at Kwahu in the eastern region, during the annual Kwahu Easter celebration. Its arguably the biggest festival in Ghana and attracts people from all over the world. The occasion was used to educate revelers on ABL’s responsible drinking initiatives and guidance information on the labels of its alcoholic brands’ such as alcohol not suitable for people under 18 years and pregnant woman. The campaign also targeted all category of drivers alerting them not to drink and drive.
“BE RESPONSIBLE” DRINKING CAMPAIGN
The Kwahu Easter festival is one of the biggest events in Ghana, for the indigenes of Kwahu it is a homecoming event, for holiday revelers it is an occasion for celebration. As Accra Brewery PLC continues to invest in a Healthier World where every experience with beer is positive, the “Be Responsible” SMART Drinking campaign focusing on our biggest consumer brand CLUB Beer was launched in Kwahu. This campaign educated our consumers on the guidance labels on our products, engaged our consumers to not engage in any harmful use of alcohol and share with them some smart drinking tips as they enjoy our products. The Legal and Corporate Affairs engaged over 2,000 consumers over a 3-day highly successful SMART Drinking campaign. To all our cherished consumers, Chale, Drink Responsibly!
