ABL Holds Graduation Ceremony for 130 Graduates from Its Retailer Development Programme


6th November, 2018

Accra Brewery Limited (ABL), producers of a wide range of alcoholic and non-alcoholic beverages including CLUB Premium Lager, has held a graduation ceremony for 130 graduates from its Retailer Development Programme (RDP).

The programme comprises of a series of training sessions through which ABL’s small retailers are trained in relevant business skills to enable them increase their sales and revenues.

Addressing the retailers, ABL’s Legal & Corporate Affairs Director, Ms. Adwoa Aaba Arthur, said that “as a subsidiary of Anheuser-Busch InBev, the world’s largest brewer, we pride ourselves in our Dream of bringing people together for a better world”.

Ms. Arthur added that “in pursuit of this Dream, we invest in a Growing World where everyone has the opportunity to improve their livelihood. This programme is one of the avenues in which the business shows its commitment to fulfilling our Dream”.

She urged all the retailers to apply what they had learnt from these sessions which would assist them in efficiently running their respective business operations.

In addition, she mentioned that “ABL considers the retailers as its partners where we continue to engage, motivate, and support the retailers as we strive to live our Dream of bringing people together for a better world.”

Mr. Franklin Addae, ABL’s Sales Development Manager, added that this year’s RDP began on 24th April, 2018 where over 100 retailers across Accra and Kumasi have been trained. He mentioned that “we are optimistic our retailers will excel with this additional information” since the sessions had been useful to all the participants.

He further added that “ABL as a business will continue to revise the RDP content and delivery approach to meet our customers’ changing business needs”.

At the of the graduation ceremony, Madam Evelyn Anumah of Golden Bubbles Pub, an RDP graduate, expressed her sincere appreciation to the Management of ABL for running the programme. She concluded that “I am glad to know that ABL cares about the growth of my business”.

All about our RDP

RDP started 3 years ago under our former parent company, SABMiller Plc with an initiative called the Rural Penetration Imperative (RPI).

This has changed over the years and it is now referred as the Retailer Development Programme (RDP).  The training session are conducted with 5 modules taught over a five day period. These modules are namely: ‘Where’s my money?’; ‘How can I manage my stock?’; ‘How can I invest in my business?’; How can I grow my business?’; and ‘How do I become a responsible retailer?’

This year’s RDP began on April 24th at the Kofi Annan International Peacekeeping Centre where we trained retailers from Teshie, Nungua, Labadi, Spintex and Osu. Retailers for the 2nd batch were from Adabraka, Korle Gonno, James Town, Kokomlemle, New Town, Pig Farm, and Maamobi. The 3rd batch of retailers was from North Kaneshie, Awudome, Kasoa, Budumburam, Odorkor, Mallam, Weija and Kokrobite.

The 4th batch was from Tema, Ashaiman, and Afienya and the last batch in Accra were from Madina, Adenta, Bawaleshie, Agbogba, Dome, Haatso, and East Legon. Approximately 75 retailers were trained in Kumasi to end this year’s session.

Technoserve, an organisation that provides business solutions to poverty linking people to information, capital and markets, helped facilitate some of the modules during this year’s RDP.