Accra Brewery PLC hosted Cheers to Bars at Nguni Bar & Grill during the opening ceremony and first match of the FIFA World Cup between Mexico and South Africa. The event celebrated the vital role bars and pubs play in bringing people together, supporting local businesses, creating jobs, and contributing to economic growth.
Leveraging the excitement and unifying spirit of the FIFA World Cup, the campaign seeks to create memorable and responsible social experiences through viewing parties hosted at selected bars and pubs across the country.
Speaking at the event, Solomon Ayiah, Head of Legal and Corporate Affairs at Accra Brewery PLC, said:
“Bars and pubs are more than places to enjoy a drink; they are important community hubs that foster social connections, create jobs, and support livelihoods. Through Cheers to Bars, we are celebrating these valued partners while promoting responsible enjoyment and strengthening the positive impact of the beer sector on our communities and the economy.”
As we come together to enjoy the excitement of the FIFA World Cup, we also encourage consumers to drink responsibly, know their limits, and make smart choices. Great moments are best enjoyed when everyone celebrates responsibly, drinks in moderation and looks out for one another.
He further emphasized that the initiative recognizes the bar community’s contribution to supporting livelihoods, driving local enterprise, and helping to build a sustainable future for all Ghanaians.
The celebration continued with a FIFA World Cup viewing party, where consumers, customers, and invited guests gathered to watch the tournament’s opening match together. The vibrant atmosphere was further energized by a lively Jama troupe whose performance entertained guests and amplified the excitement throughout the evening.
The event provided a unique platform for consumers, bar owners, business partners, and community members to come together and share in the excitement of the world’s biggest football tournament while recognizing the important role bars and pubs play in fostering social connections and supporting economic development across Ghana.
