Accra Brewery PLC, a proud member of the AB InBev family, successfully held its Sales Academy on July 27 and 28, 2023. The two-day intensive training event took place in the scenic city of Ho, situated in the heart of the Volta Region.
The Sales Academy is a strategic initiative undertaken by Accra Brewery PLC to enhance the skills, knowledge, and performance of its sales team. The event brought together a diverse group of sales professionals covering all regions of Ghana to equip them with the necessary tools for unlocking their full potentials as sales professionals.
During the event, participants engaged in interactive workshops, practical simulations, and insightful presentations delivered by the management team. The Sales Academy focused on refining sales techniques, developing GRIT, building strong customer relationships, and equipping the sales force with the tools needed to excel in a competitive market.
Speaking at the event, ABL’s Country Director, Galo Rivera, stated that, “Empowering our sales team through initiatives like the Sales Academy is not just an investment in our workforce but a testament to our commitment to delivering excellence. We believe that a well-equipped and motivated sales force is the driving force behind our growth, and this academy serves as a platform to nurture their skills and GRIT. As we gather here in Ho, Volta Region, we are reinforcing our dedication to providing our customers with unparalleled value and building lasting relationships. And to continue to build a future with more cheers.”