Accra Brewery PLC has unveiled a new product, Brutal Fruit Spritzer, at a breath-taking event in Accra. It was a celebration of sophistication and connections, in a highly charged atmosphere of colour and glamour. .
Guests were treated to an array of activities, including artist performances from Poetra Asantewaa with a sensational oration of “The Brutal Fruit Tale”, Kaesa, DJ Orztin, to mention a few and headlined by one of Ghana’s finest musician, KiDi. The guests were engaged with the pink carpet runway experience, a sip & paint session bringing to life art that told Brutal Fruit Spritzer stories. The atmosphere was enriched by photo sessions to capture the essence of Brutal Fruit’s bubbly and its sophisticated spirit.
The first variant launched – the Brutal Fruit Spritzer Ruby Apple, with its subtle fruit flavours is a deliciously refreshing and sophisticated 5% Alcohol by volume (ABV ) alcohol liquid, which is a sweet and zesty blend of citrus and apple flavouring with hints of spice, grapefruit peel and honey. The Brands Manager – Emmanuella Odametey said “The ‘brutal’ in our name means we’ve been ‘brutal’ on our Fruit, we’ve smashed, crushed and squeezed it to extract the most delicate flavours. We like to say it is brutally fruity!”
Vanessa Kavi, the Country Marketing Lead, expressed excitement about bringing this liquid luxury to Ghana and looking forward to continuing being a lifestyle partner for elevated moments where our “Besties” get to create magical connections, thus building a sense of belonging.
She said , this is not the last of its kind in Ghana and whilst the brand thanks everyone who joined to make this a memorable occasion, Brutal Fruit Besties must watch out for the next Spritzer Saturday Brunch!!!
