Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to generate orders, maintain standards, identify and ensure growth within a channel/customer in order to drive sales volumes, brand loyalty, in-outlet execution and customer service excellence. 

Key Outputs and Responsibilities: Planning andVolumeTarget

  • Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets.
  • Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity.
  • Identify sales prospects and contacts these and other accounts as assigned.
  • Develop new and incremental contract business .
  • Persuade customers to stock products.
  • Co-ordinate shipping schedules and delivery of products.


  • Ensure products/brands are available widely in assigned sales area.


  • Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.
  • Prepare for and attend exhibitions, regional, and national promotional opportunities.

Sales Standards and Competition:

  • Develop and update knowledge of Company’s and competitors’ products and speak with other sales and marketing personnel to work out the best methods of promoting products.
  • Utilize competitive information and marketplace data where appropriate to close orders.

Customer Satisfaction:

  • Establish rapport and maintains contact with contract clients and potential clients.
  • Note customers’ reactions to new products and relay information back to Head of Department.
  • Ensure loyalty of existing customers.
  • Discuss prices, after-sales customer service, guarantee and delivery schedules with customers.

Monitoring of Prices at the Retail Outlets:

  • Position products with the customer, discuss customer benefits, confirm pricing, handle objections and close orders.


  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity.
  • Maintain sales records and up to date activity on progress to provide accurate forecasting reports.


  • Perform miscellaneous job-related duties as assigned.


  • Personal training needs identified and discussed with brewing Manager.

Decision Making and Powers:

  • To align overall territory plans to national plans.
  • Ensure that territories are resourced appropriately.

Key Attributes and Competencies:

  • Ability to gather data, compile information, and prepare reports.
  • Ability to prepare routine administrative paperwork.
  • Knowledge of planning and scheduling techniques.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to persuade and influence others.
  • Ability to utilize advertising and/or sales promotion techniques.
  • Ability to analyze and solve problems. 
  • Ability to plan, organize, and implement a range of sales promotion programs and/or events.
  • Knowledge of sales documentation methods and procedures.
  • Knowledge of customer service standards and procedures.
  • Ability to identify and/or follow up sales leads and referrals.
  • Ability to work effectively within a team and as an individual.
  • Excellent verbal and written communication skills.
  • Persuasive, persistent, methodical; able to present winning sales arguments to customers, defend pricing and handle objections.
  • Time management and excellent negotiation skills.

Profile: Education

  • A university degree in Sales, Marketing, Administration or equivalent qualification.
  • HND [Marketing] or CIM [Certificate, Diploma, Advanced].


  •  Practical experience in similar field – at least 1 year.

Additional Information:

  • Band: X

AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted. The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing.