LOCATION : ABL GRAPHIC ROAD
DURATION: FULL TIME
Overall Purpose of the Role:
RTM represents the “Place” in the classic Marketing 4P’s mix. Over the next few years we aim to transform our RTM structures and systems into a world class organisation. The RTM will spearhead a comprehensive change process that will bring about major improvements to the way we sell, distribute and make available our products to our trade and consumers.
Key Outputs and Responsibilities:
Analysis:
- Conduct EDS surveys where appropriate and necessary to determine real outlet universe. (Formal externally conducted) (Informal internally conducted).
- Use suitable extrapolation techniques to estimate outlet universe outside geographies subjected to EDS as well as estimated consumer intensities.
- Use other sources of information as necessary to inform our view of the outlet universe and consumer intensities.
- Use data from DMS to identify unserviced, underserviced or poorly serviced areas.
Design / Distributor Management:
- Use Spatial Excel, and other approved systems to develop optimal sales and distribution mapping.
- Optimizing design precedes any change intervention.
- Provide routing expertise for the KD’s to ensure routes are optimized for efficiency and coverage. Including # of drops and average drop size etc.
Distributor Management System
- Ensure that DMS is fully integrated into working and reporting models at ABL and at KD’s.
- Ensure on-going DMS information and insights are used as a tool of RTM management to drive continuous improvement in our RTM capability.
Sales Resourcing
- Based on initial design optimization:
- Work closely with Route To Market Manager to identify precise sales routes and territories.
- Work with GCC (and/or local business analyst) to ensure Route Calling Schedules are embedded in SF and BEER audits.
- Ensure SF is fully integrated into the working and reporting at ABL.
Key attributes and competencies:
- 3 years’ experience in Sales or Marketing.
- Strong Spatial and Routing skills.
- Knowledge of Ghanaian market.
- Sound commercial & analytical capability.
Profile: Education.
- BSC/BA in Marketing or Commerce.
Additional Information:
- Band: XIII
AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.
The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing.
