CLUB Premium Lager, Accra Brewery Limited’s (ABL) flagship brand and undoubtedly Ghana’s quintessential beer again featured prominently in Kwahu’s annual Easter festivities. This year, Ghana’s number one selling beer moved things up a notch, and introduced technology into its activities.
Speaking on CLUB Premium Lager’s activities over the 4-day Easter festivities, Ms. Ewurafua Addo-Atuah, Accra Brewery Limited’s (ABL) Country Marketing Lead, said that “we had several in-bar activations in about 18 outlets in 5 towns with activations 3 times a day; morning, afternoon, and evening”.
Ms. Addo-Atuah further added that “this year, ABL did something different. Instead of the regular scratch and win cards we’ve been using for activations, we used an app called ‘You Winner’ which allowed our promoters to use tablets for digital activations. We also gave consumers 100 megabites (MB) of data to use for 30 minutes in 4 of our outlets.”
In addition, Ms. Addo-Atuah commented that this year’s activities featured ‘CLUB Life’, a property of CLUB Premium Lager which fused the celebration of the Kwahu Easter festival together with highlife music. This depicts our commitment in highlighting our Ghanaian heritage and culture. Also, the headline artiste for ‘CLUB Life’ was the renowned highlife legend, Abrante Amakye Dede who performed at Nyarkoa ba Nkyarko which was one of CLUB Premium Lager’s activation outlets.
As part of our activations, we also organized the CLUB Soccer Fiesta football tournament on Sunday organised for teams in six Kwahu townships.
According to Ms. Addo-Atuah, CLUB Premium Lager would be activating approximately 16 festivals this year. “The brand’s next top tier festival would be Homowo, which coincides with this year’s World Cup football tournament so we’re looking forward to that.”
She concluded saying that “we hope that this year’s Kwahu Easter highlife activations fused with highlife performances and our new technology promotion delighted our cherished customers. ABL appreciates your immense support and hopes to see you all next year.”
Nana Antwiwaa Asante is our Country People Lead. Antwiwaa holds a Bachelor of Science Degree in Agric (Hons.) from the Kwame Nkrumah University of Science and Technology; a Juris Doctorate from the Moritz College of Law, Ohio State University; and a Practicing Certificate from the Ghana School of Law. Nana Antwiwaa joined us in 2015 as our Legal and Regulatory Affairs Manager, prior to which she worked as a lawyer at Jan Chambers, a law firm, and as Employee Relations Manager, West Africa, for Standard Chartered Bank. She is a member of the Ghana Bar Association, and was appointed our Chief People Lead in April, 2017.
Nana Antwiwaa’s favourite ABL brand is Beta Malt. Why? Because ‘I just love it!’
Supporting the BU West Finance Director to drive growth and profitability.
Masters Degree in Accounting from the University of Ghana Business School and Bachelor of Commerce (BCOM) from the University of Cape Coast.
Joined in February 2012 as Assistant Accountant. Other positions held for the past years were, Management Accountant, Decision Support Manager, ZBB and Cycle Manager.
Favourate Beer Breand. Club Lager because it is uniquely refreshing
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He holds a Master’s Degree in Accounting and Taxation from the Ghana Institute of Management and Public Administration and a Bachelor of Commerce (Bcom) from the University of Cape Coast. He is a member of the Institute of Chartered Accountants, Ghana (ICA, Ghana) and the Chartered Institute of Taxation, Ghana (CIT, Ghana)
Maxwell joined ABL in 2013 as the Accounts Payable Manager and was promoted to Country Tax Manager in 2017. He assumed his current role in November 2019. Prior to joining ABL he worked as a Principal Internal Auditor at Ghana Highways Authority.
Maxwell’s favorite ABL brand is Club because it is REFERESHING
Education
– University of Ghana Business School (Master’s degree)
– University of Cape Coast (1st degree)
Qualifications
– EMBA in Entrepreneurial Management
– BSc Biological Science (Chemistry)
Joined ABL in
1st November 2006
Positions occupied
Microbiologist, Taste Coordinator, Safety Coordinator, Laboratory Manager, Unit Manager, Brewing Development Manager, Brewing Manager, Plant Manager
Favorite ABL brand and why
Club Premium Lager because it is a Ghanaian Beer
Chuka Nnaobi is our Country Marketing Lead.
Chuka is Certified Marketer (CM1) General Assembly and is studying for an M.Sc. Research & Public Policy with the University of Lagos. He holds a B.Sc. Computer Science from University of Nsukka.
He joined us from our sister company, International Breweries PLC, where he worked as a Consumer Connections Manager. Prior to this he held the role of an Innovations Manager at International Breweries PLC. He has also worked in different capacities at Procter & Gamble, The Turbo Group, Seamfix, and McCann Erickson in Nigeria.
Kwasi Amoako is our Country Logistics Lead. He holds an MBA in Marketing from the University of Education, Winneba, an MBA in Organisational Management from the Cambridge International College, United Kingdom, and a BBA in Management from the University of Education, Winneba. He also holds a Third Level Diploma in Public relations from the LCCI, United Kingdom and is currently a PhD Candidate, Marketing at the Universidad Empresario De Costa Rica.
Kwasi joined ABL as a Trade Marketing Representative in 2004 from where he rose through ranks, holding several roles including Sales Manager, Channels Execution Manager, Trade Marketing Manager, Commercial Manager and District Manager. Before his appointment as Country Logistics Lead, he worked as our National Route to Market Manager. Prior to joining our business, Kwasi worked with the Judicial Service of Ghana, Brong – Ahafo Region as a Registrar and Court Manager. He has also done some part – time radio presenting in the past with Sky FM in Sunyani.
Solomon Yaw Ayiah is our Country Legal & Corporate Affairs Lead.
He holds LLB from GIMPA, Masters in Development Communications from GIJ, B.A in Communications Studies from UG and Diploma in Journalism from GIJ
He joined us from GHACEM Limited were he worked as the Strategy and Corporate Affairs Head. He has also worked as the Marketing Manager, World Vision International, Communications Manager for ABSA (formerly Barclays Bank Ghana Limited), and Assistant Editor of Ghana Television.
Galo is our Country Managing Director. He holds a Master’s Degree in Business Administration from the University “Teconologico de Monterrey” in Mexico and Bachelor degrees in both Economics and Business Management from “UEES University” in Ecuador.
He began his career in the beer industry in 2009 in Ecuador, South America. Galo joined the Route to Market team, and was later promoted as the Sales District Manager, where he was awarded a gold medal at the “MD Award” in 2011 as the best District Manager.
In 2013 he was promoted to Mozambique where he took the role as Country Trade Marketing Manager for 2 years. In 2015, Galo was promoted to the Africa Zone Head Quarters in South Africa to lead Cold & Draught Strategy for Africa. In 2017 he was promoted to Trade Marketing Director of Southern Africa responsible for Mozambique, Zambia, Botswana and Namibia. He held this role until 31st of January, 2020. He joined Accra Brewery Limited as the Country Managing Director in February, 2020.
Galo’s favourite ABL brand is CLUB Beer, because “it’s the true Ghanaian beer.”