Retail Skills Development Programme Launched by ABL for Women-Owned Businesses

Accra Brewery Limited (ABL) has announced the launch of its retail skills development programme targeted at Ghanaian women owned retailers.

The first batch of the training included 20 female owners of retail outlets that were selected for the programme. The training took place from the 14th to the 16th of June 2022 at ABL premises.

This skills programme addressed the needs of our retail partners by providing them with empowerment and education. Attendees of the three-day training that included five training modules, through which all the retailers were trained in relevant business skills to enable them to increase their sales and revenues.

Like it has been done in Colombia, Ecuador and Peru the program was specifically focused on female entrepreneurs to help in advancing gender equality and women’s economic empowerment in the country.

“Accra Brewery can only grow when our customers grow and only thrive when our communities thrive. As a result of the COVID-19 pandemic which has affected all of us, we decided to run the retailer development training this year. having shared our knowledge, we hope to be able to impact our retailers in a positive way through this Retailer Development Programme.

 Our retailers are our partners and we will continue to engage, motivate and support our retailers as we envision a future with more cheers” stated Sandra Asiamah Obeng. The Sustainability Manager of ABL.

In addition, John Akado, the Trade Marketing Manager of ABL said “as part of this year’s retailer development programme our retailers will receive point of connection material (POCM) and a facelift to give these outlets a fresh look. The POCM Materials include; tables, chairs, umbrellas and other brand materials”. As a business we will continue to revise the retailer development programme content and delivery approach to meet our customers’ changing business demands.