Accra Brewery PLC recently hosted a successful two-day annual Sales Convention that brought together our Sales & Marketing teams from across Ghana. This event was a platform to align on our strategic objectives for 2024 and chart the course for 2025.
A highlight of the convention was the launch of our BEES app, a revolutionary digital shopping platform designed to enhance customer experience and drive sales. Our sales team received comprehensive training on the app, both practical and theoretical, with our global BEES team on hand to provide in-depth explanations and address any queries. This ensured that our team is well-prepared for the app’s rollout, marking a significant step forward in our digital transformation journey.
BEES is set to transform the way we do business, offering customers the convenience of browsing and purchasing Accra Brewery products, accessing prices, promotions, and more. With features like a Rewards Programme, Personalised Shopping Recommendations, and Flexible Delivery options, BEES not only facilitates digitisation but also aims to boost sales, profitability, and strengthen customer relationships.
The convention concluded with a celebratory dinner and Awards night, where we recognised individuals for their exceptional work and dedication. The evening, filled with live entertainment and refreshments, celebrated our collective achievements and reinforced our team spirit under the inspiring theme, ” Power of One.”
We are confident that with the launch of BEES and the unified spirit fostered during this convention, Accra Brewery PLC is poised for even greater success in 2025.
#SalesExcellence #DigitalTransformation #PowerOfOne #AccraBrewery
