Road Safety Smart Drinking Campaign



Our road safety campaign is back again as we head into the peak season in the midst of the Covid-19 pandemic.

ABL has rolled out its second Smart Drinking Campaign focusing on road safety awareness. The theme for this campaign is Stay Alert to Save Lives with our Eagle lager beer brand.

In a training session held by Corporate Affairs and the Motor Traffic and Transportation Department of the Ghana Police Service, 23 ABL drivers and drivers from our neighbors; Graphic Communications Group Limited (Graphic) were provided with important road safety tips.

Every truck driver, delivery driver, commercial bus driver and all our employee drivers are encouraged to be safe on our roads, refrain from driving when tired and stay alert when driving.

Let us all help to reduce the number of accidents in Ghana so that our roads become safe to use.

Don’t drink and drive!